Tracing back the long history of the APSMILE brand, coming from the precipitation of time, carrying craftsmanship and inheritance, showing the classic heritage.

About us

Back in the 1970s, our founder went door-to-door collecting feathers just to provide for his family. By the 1980s, he realized something: most families couldn’t afford the cozy down comforters sold in stores. But he knew—a nice duvet is a important companion, hugging you every night. So he made a promise: create down duvet without high price tag.

Then APSMILE was born in 1984 and hope everyone wake up everyday with A SMILE
Brand Story & Journey

Our Journey of Warmth

1984
Founded with a promise: Create high-quality down comforters at affordable prices, making good sleep a right for all.
1994
Acquired Jinma Down to strengthen supply chain, ensuring premium down quality for every product.
2020
Launched first adjustable pillow, solving 80% users' insomnia caused by improper pillow height.
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2022
Released antibacterial bed series, using FDA-certified safe fabrics to protect family sleep health.
1984
Founded with a promise: Create high-quality down comforters at affordable prices.
1994
Acquired Jinma Down to strengthen supply chain, ensuring premium down quality.
2020
Launched first adjustable pillow, solving 80% users' insomnia issues.
Low Medium High
2022
Released antibacterial bed series with FDA-certified safe fabrics.
Founder testing pillow softness

John Doe | Founder

We believe good sleep shouldn't be a compromise — everyone deserves their perfect pillow height.

Every stitch carries our commitment: honest pricing for genuine comfort that brings a smile.

Sleep is love — a silent embrace after a long day, and we're honored to craft that safe haven.

30+ years in bedding industry, dedicated to optimizing sleep comfort. Led 20+ patented sleep technologies.

Founder John Doe testing pillow resilience to ensure long-lasting comfort — our standard for every product.